Frequently Asked Questions

J3 Growth Advisory helps early and mid stage technology companies achieve outrageous, sustainable growth. We do this by providing fractional and interim executive services to B2B SaaS businesses. 

Focus areas: Growth, SaaS performance, business strategy, marketing, sales, partner ecosystems, Voice of the Customer (VoC), customer experience (CX), and revenue operations. 

A fractional executive is a highly skilled and experienced professional who works on a part-time or temporary basis to fulfill the role of a senior executive. 

Fractional executives are hired to provide specialized expertise, strategic leadership, and guidance to a company without the need for a full-time, permanent commitment. This is a cost-effective way for businesses to access high-level executive talent, especially when they have specific short-term objectives or need to fill a critical skill gap. This arrangement allows companies to benefit from the fractional executive's knowledge and experience while maintaining flexibility and control over their resource allocation. 

Roles commonly include Chief Executive Officer (CEO), Chief Growth Officer (CGO), Chief Financial Officer (CFO), Chief Marketing Officer (CMO), Chief Technology Officer (CTO), or Chief Operations Officer (COO). 

A fractional executive offers several distinct advantages, providing access to high-level expertise and experience without the commitment and expense of a full-time hire. The ability to scale up or down quickly also makes it a cost-effective solution. Most importantly, fractional or interim executives often bring a fresh perspective, objective insights, and proven, innovative strategies.

Full time, C-level and VP-level executives are expensive and risky. Experienced ones are highly compensated and often command significant equity in the business. Turnover is costly in terms of expense and lost opportunities, and contributes to further turnover of valued employees. Average C-level turnover for early and mid stage companies is between 18 months to 2 years. A highly qualified fractional executive mitigates these risks for the business and is  non-dilutive to founders and shareholder equity.